Welfare
At pidan, we're committed to creating lasting, meaningful impact for cats through initiatives that make a real difference. We also strive to celebrate the value and joy that cats bring to people's lives.
For every pidan product sold worldwide, RMB 0.15 is contributed to pidan Care, our charitable fund supporting stray cat welfare, including spay and neuter programmes and the promotion of TNR (Trap–Neuter–Return).
pidan x Love Cats Everyday
Love Cats Everyday is a Hong Kong non-profit organisation that rescues and cares for stray cats.
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pidan Care
To date, pidan Care has supported the sterilisation of more than 4,100 stray cats.
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pidan Care
pidan creates products for cats. pidan Care creates a better future for them. Through pidan Care, we hope not only to improve the lives of cats in loving homes, but also to support those living among our cities and communities – bringing greater care, protection and practical support to cats wherever they are.
Spay & Neuter
In 2023, pidan Care launched the "Spay Before You Feed" TNR initiative to promote a more responsible and sustainable approach to managing community stray cats. To date, the programme has supported the sterilisation of more than 4,100 stray cats across 13 districts, 69 sub-districts and 279 communities in Shanghai.
Equipment
In 2023, we began developing TNR live traps, exploring how cats' sense of security can be better considered throughout the TNR process. The traps went into mass production in June 2025 and were donated to cat clubs at 80 universities and to animal welfare organisations across China.
Donations
- July 2021 – Donated RMB 500,000 to support the rescue and temporary shelter of animals affected by the Henan floods following the devastating rainfall disaster of 20 July.
- December 2025 – Donated HK$300,000 to the Hong Kong Society for the Prevention of Cruelty to Animals (SPCA) to support the rescue and post-disaster care of animals affected by the Tai Po fire in Hong Kong.
pidan x Mercedes-Benz
Together with the Mercedes-Benz V-Class MPV, pidan developed a "Cat Car Seat Carrier". Centred on the theme of "on the move", the carrier keeps cats safe during car journeys. With details such as seat-belt fastening straps and breathable mesh panels, cats stay secure throughout the ride and enjoy a safe, comfortable travel experience.
Fluffy Neighbourhood
Launched in 2023, this initiative connects a growing network of pet-friendly businesses to promote a culture of pet-friendly, mutually respectful communities. It encourages environments where pets can enjoy outings without inconveniencing others, while being welcomed and cared for.
Each participating business receives a pet-friendly care kit stocked with essential and emergency supplies for cats and dogs, enabling them to offer practical support and a more welcoming experience for pets and their owners.
